Today I had the good fortune of discussing your personal brand with Dorie Clark. Dorie is an international marketing expert who helps businesses increase sales and attract new clients by enhancing their reputation as industry leaders. Her clients include Google, Yale University and the World Bank, she is an adjunct professor of business administration at Duke University’s Fuqua School of Business and has lectured widely at the best schools across the US and internationally including the HEC-Paris.
I was so keen to connect with Dorie as part of the Squiggly Path series because her new book, Reinventing You: Define Your Brand, Imagine Your Future is an amazing resource for anyone who is seeking advice on how to examine their current career status and reposition themselves for the future. In our previous interviews we can connect dots and see some serendipity in career paths, which I don’t think will ever go away, but for those of you who need or want to manage the process I think this book is a perfect read.
There are a couple of places where the audio drops out, I apologize, but the lapses are brief!
Tips from the Podcast:
- The Brand Called You
- Patch: Where you can extend your brand or your writing.
- If You’re Serious About Ideas, Get Serious About Blogging
- Are You in Control of Your Online Reputation? by Dorie Clark
- A Blogger: Social Media Success Story my story of working with wine blogger Eamon Fitzgerald
Get the book Reinventing You:
If you liked the Podcast then here are 10 Ways You Can Help Your Favorite Author.
Where you can find Dorie Clark:
- Huffington Post
- Dorie’s Marketing Blog
- Harvard Business Review
I hope you learned as much as I did. What do you think, are you ready to embrace the concept of the brand of you and how this shapes you professionally?